To be successful in this technology-driven world, all businesses require a website. For many of the companies, it is not a cake walk as they do not have the right expertise to build a website on their own.
A website of any business serves as a foundation for their online existence. It serves as a connection between their services or products and their niche audiences. It acts as a link to increase the visibility of the business manifold. Thus, building a killer website and to stay ahead of your competition is the need of the hour.
Even if your business already has a website, it will be beneficial if you go through these points to know if you do not lack behind in anything. Take it as your guide to make the process of starting your website a whole lot simpler and stress-free.
- Know The Aim Of Your Website
The aim of your site should be to let people know about your business and encourage them to get in touch with your services or products.
Thus, be very clear in your mind whether you are starting your website to sell your products or services online or to present your creative work. Keeping a clear outlook and focus will aid you in launching a website that is liked by your visitors.
- Content Should Be THE King
The content on the website makes or breaks your impression in front of visitors. As the average attention span of humans is merely 8 seconds, so it is imperative to use simpler and more explicit language on your website.
Content adds a tremendous amount of value to your website if it is nicely written keeping the visitors in mind. Not only does the content help in alluring customers to your website but strong content also helps to alleviate your rank in the major search engines.
Before getting the content done for your website, have these few points clear in your mind:
- What exactly you want to tell visitors?
- What will keep their excitement level high about your products or services and persuade them to remain on your site?
- How many pages do you wish to have on your website?
- Never go for long paragraphs full of stories! Keep the content short, concise and crisp to convert visitors into buyers.
Typically, each website has few similar pages that include: a homepage, an ‘about us’, details about the services or products offered or a portfolio page just to showcase your creative art. Oh, I just forgot to mention the most important page, ‘contact us’ page.
In all these pages, you may be just tempted to write stories but answer me one question- who has the time to read all the details about you and your business? Just give out the best details most shortly and succinctly.
Before finalizing the content, be very clear about your business as this decides the tone of the content on the website. You may want formal writing or something casual. Select the writing style that fully justifies your brand and is consistent throughout the website. Remember to give your visitors a memorable experience.
- Create Your Logo
Before you start your website, work on your logo. This will give your brand a unique identity. Now, the question is – how to go about it? You may choose to keep it simple or reflect your entire business on the logo. The choice is yours!
It is your logo that ties all your business aspects together from your website to your physical outlet, from your business cards to emails. Selecting the most appropriate logo will seem like an arduous task but below mentioned steps might make things slightly simpler for you.
If you wish to have a professional logo, you might try Adobe Software. Top logo designers use this, but it proves to be slightly heavy in your pocket if you are just starting out with a limited budget. There are many other options available that will not burn a hole in your pocket.
You may go for Karbon, that is a vector based software, and it comes free of cost. It has helped many people in their logo designing.
Another option is to go for Gimp, which is an image-based software; this is an open-source alternative for Microsoft Photoshop.
Thirdly, if you think you simply can’t do it, hire a professional who shall do it for you easily.
- Finalising The Domain Name And The Hosting For Your Website
Domain name is the name by which people find you on the Internet world. Mostly, business houses pick a domain name that is similar to their business names to avoid any confusion to your clients.
But, what to do if the domain name of your business name is already picked by someone else in .com extension?
You can go in for some change and not select “.com” like everyone else.
Nowadays, there are myriad options when it comes to domain suffixes. There are .pink, .actor, .plumbing and even giving you a personal touch .me URL. Hundreds of domain extensions are released in the market periodically. Though profitable, the era of .com is fading, so grab something innovative and sell in the online world.
Also, while selecting the URL for your website name, always keep in mind that shorter the better. It should be such that it leaves an everlasting impression on the minds of people forever. For instance, if your company is Smarty’s Funky Amazing T-shirts, then the URL need not be same, you may reduce it to smartysfunkytees.com.
Now, for selecting the host for your website, do your research work properly. Do not fall prey to a hosting company that promises you many things but delivers nothing. There are many web hosts available offering different services at different rates. Select the one which suits you and your website the best.
- Selecting Images For Your Website
Often when we think of starting our website, we tend to ignore the images part. But, the truth is that images play a very crucial role in grabbing the attention of your viewers. So, they need to be selected and designed with utmost patience and attention.
Amazing photographs make an instant connection; they help in portraying the story of your brand in a much straightforward way. Sometimes, what words cannot express, an image can! Bad photographs, on the other hand, darn your online image.
Get the kind of images you wish to display on your website all lined up before you start your website. It saves a lot of time in hand and also helps in writing the content better.
Conclusion
So, you think you are ready to go? Start your website now and keep all the above points in mind.
If you have any other worthwhile tips, you are free to share them below in the comments section.
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