Instagram is such a well established social media platform and is still seeking heights to climb up. At a young age, Instagram is rocking and rolling the social media world all around the globe.
So the point is, the excellent status of Instagram makes it one of the best platform for creating an organic social media following. It is not that you can just start displaying pictures on social media in return for benefits. On social media, a large number of followers almost in abundance are needed to procure a good return on your investment.
The data says that across the globe there are over 800 million Instagrammers, more than 500 million of them are dedicated daily users of Instagram, and more than 250 million pieces of content is shared each day.
Isn’t this great for your business promotion?
Whoever your audience is, by age, gender, work, status or anything, Instagram will surely be an outstanding fleet to reach them all.
Now let us discuss the core of this article, i.e., how to promote your business on Instagram?
The Prerequisites:
Before getting introduced to the strategies you can follow to embellish a considerable following, you need to master in the ground rules. To go ahead with further methods, first, you seriously need these prerequisites, without which it is next to impossible for you to enhance any further.
So here we go:-
Find a Niche:
To increase the pace, you are supposed to be providing something that no one else is offering and that is your niche. Concentrate on the type of images people want to see but currently, aren’t viewing, or how you can make a significant difference in the industry.
Post Actively:
Be active with your feeds. Keep posting new and attracting stuff on a daily basis to increase followers. Be responsive and revert to the likes and comments from people you receive on your photos and videos, by liking their photos and videos. And of course, follow back all those followers who are following you.
That is the way you water your social media plant to grow. A user is giving their precious time to your feed when they reach you on Instagram, so you also respond to them by providing information through comments and conversations below images. That is the way you initiate your brand success.
Use hashtags:
Smartly use hashtags as much as you can. Their existence is to assist users in finding the content they want.
Cross-pollinate:
Use your Facebook, Twitter, LinkedIn, and other social media account audiences to your Instagram account.
Once Done With The Prerequisites, Get On To The Following Points For Assembling A Large Following Your Way On Instagram:
1. Plan A Strategy To Grow Instagram Followers:
To plan and create a strategy for your Instagram activity, here are a few questions to help you.
What do you want to do on Instagram?
Indeed, you want to increase your following to make your business reach as many people as possible.
How can Instagram followers assist your business growth?
Well, your brand’s dedicated followers will spread the praises enhancing the brand promotion and product selling, thus aiding your business growth.
What do your Instagram followers want?
There are many viewers out there looking for something or the other on Instagram. Feed the eyes with what they are looking for. Be real in your conversations with the audience, like using their language. Follow the positive, inspiring and authentic approach to impress users.
Find the words, hashtags and filters audience use? Who do they follow?
Till here you have prepared your cement, now brick by brick, i.e., follower by follower start building up.
2: Use Location For Calls To Action:
As an advertiser, you can share a clickable link in your posts and add text to a location. It is a great workaround to highlight a call to action.
Upload an image, share the post. Jump on to the three dots in the bottom corner of the photo, tap them and select Edit. Add location option will pop up. Tap Add Location and a pop-up asking you to turn on location services will appear. Press Cancel, and then tap the Find or create a Location search bar.
Then, type in your CTA, or you can also just input your company’s URL. Click Create a Custom Location.
Click done (or hit the checkmark for Android), and you can see CTA showing up directly above the image. You can include emoticons in the location area to attract followers’ attention.
3. Setup A Content Plan:
First, set your way by setting goals and KPIs (key performance indicators). Your goal can be 1K Instagram followers and number of likes, comments, shares, mentions; shoutouts are KPIs.
Let the beautiful images speak up.
4. Build Influencer Based Relationships:
Other than growing your audience, you can try reaching out to influencers in your niche and build all sorts of partnerships, like free offers for Shares or Paid Shoutouts. The most accessible route is to carry out the network with the help of Instagram Direct.
Instagram Direct also allows you to send photos and videos to others. It can be a private message on Facebook. Then only you as well as the recipient can see it. Use popular hashtags in your niche to spot the influencers and DM with an offer.
5: Vary Caption Length:
Instagram is considered not only a photo sharing application but also a platform for sharing the written word by some brands. 2,000 characters for captions are allowed for every single Instagram post. You can just use this as an add-on to promotion. Let the words play; they may be a game changer. Tell a story through written words and see the magic resulting in increased followers.
6: Promoting Account On Other Networks:
After establishing an outstanding performance on Instagram with lots of quality data, go for sharing of your posts and contents on other platforms. As a strategy, you will find excellent rewards through it by encouraging new people to follow you on Instagram.
Promote and link your Instagram account to other channels such as Twitter, Facebook, and even Snapchat. With innovative ideas, go ahead with your Instagram marketing. Along with the sharing of your Instagram account name or URL, serve users with high-quality content they will only find on Instagram and nowhere else.
Few More Words Of Assistance:
On Instagram, you require a bright, innovative and creative approach while reaching the users through your posts, as it is merely a straightforward platform. Your communication and interactions with your audience should be on a daily basis. As Instagram is a mobile-based platform, so any URLs you share should lead people to mobile-friendly pages.
Make your content stand out from the other millions of photos, videos, and stories posted each day by creating beautiful content for Instagram. You have already been guided with all that above.
Attracting customers through visual data has always been an excellent evergreen idea. All these years it happened through advertisements on television and internet. But giving a new definition to promoting methods Instagram is one of the best ways to help your business. Make the most of Instagram for your business before it gets old to give you any. Now is the right time.
Reach millions out there who might be searching and waiting for an impressionable brand like yours. It’s just a few clicks away, so hurry up. Spread your brand; spread your message as much as you can through Instagram.
Happy Instagramming!
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