Social Media Week is hogging the limelight at every news media platform and conferences around the world as it provides and shares breakthrough insights and nerve raking ideas into social media impact on day to day business, human culture world over and society at large.
Billions can keep in touch with each other via the web and trust entirely on entertainment, news and additional information emanating through social media channels. These days, social media is much more than play and business.
If you are keen on posting content online every day, social media may disappoint you, and you may not get desired results. It takes patience to reach a place where you want to be; it is a tedious process which requires the right amount of tactics, right attitude, and positivity.
The trick to successful social media marketing is trying various posts and sees what works. Visual content is a good hit with target consumers and so is interacting with individuals via comments and tweets.
If you are interested in widening your arsenal, you must change your strategy and replace old tactics with new creative ones.
- Tailor-Made Content
You should avoid posting the same content on all of your social media web pages. Your company should spend much time designing a campaign for a successful stint. You should remember that each channel has a specifically targeted demography that appreciates specific posts.
If you are keen to raise engagement, you should ensure Pinterest pins which should not be a duplicate of what you have on Facebook.
Pizza Hut is famous for its humorous and useful web pages. There may exist some content that is overlapping, but the company is doing an excellent work utilizing Facebook in promotional and visual posts.
They use Twitter to impact consumers with its short, funny and impressive thoughts.
- Your Story Should Be Relatable
The social media medium enables you to reveal your personality. It gives you the freedom to be creative and allows you to evolve into a brand that the targeted audience can conveniently associate with.
For example, ADIDAS advertised a photo of a sneakers pair with a bold caption- Create the future, together. Join us and run to become part of the movement. Click the link in our bio to find out more. It was indeed a winning caption that captured the audience’s eye.
They did not go for a dull and unrelatable caption like – Click the above link if you want more information about our movement. Instead, they created a different caption which had a call-to-action (CTA). It is another significant aspect that you should dwell into.
- Type of Posts
The essential wisdom that everyone swears for social media marketing is to keep posts short and sweet. Many favourite posts do not utilize the full length of the given content characters, but every social network is apart from another, and you may experiment with more extended positions except on twitter.
B2B’s can be a bit more successful in this sphere. The audience here is more hooked on to information than any other random video. You may as well try LinkedIn, and Google Plus which allow you to have longer messages to your audience.
Mike Alton is a G+ consultant and an avid user who posted a critical message explaining how to make a favourable LinkedIn profile. His post got over 100+1’s as well as shares and attracted many comments.
- Strategy of Open-Ended Question
Polling your audience or subjecting them to a question is an interesting methodology to increase their participation. You can ask about a problem to your audience which is related to your product post.
For example, “This Holiday season, what have you decided to shop? Be inspired and shop for lovely gifts at (Insert Link)”, this will catch their attention and attract the desired response.
- Be Positive and Stand Out
Social media has a fantastic potential as under the cloak of anonymity; many people criticize others in the open forum, it is essential to stay positive and focused at this time.
You can easily stand apart from this herd and add optimism to the content making everyone’s mood cheerful and lively.
According to a study, researchers concluded that happier tweets earned more followers than those who only posted about negativity or themselves.
- Make Shareable Matter
You should make shareable content, but it’s not that simple. You should view your content from an audience’s perspective – what would you love to see and enjoy the most?
Understand what many people can associate with which is of relevance to your brand. Think of ideas that are funny and garner interest. Be bold and bright in expression with an aim to earn a “ha-ha” from the audience when sending a well-crafted marketing message.
You never know when your post or tweet will become a trending sensation.
- Give Food For Thought to Your Audience
You should endeavour to maintain a reliable brand voice in your profile. You should avoid varying it to extremities that will reflect poorly on your part and may even baffle followers about your idea or product.
The most important takeaway here is spontaneity. It is of immense value in this field. Posting similar content time and again will make your social media profile boring and repetitive. People will be compelled to weed you out.
Netflix has recently proven how varying up social presence can churn out high rewards surprisingly. Instead of treating a frustrating customer conventionally, they delegated a service representative to communicate with him in a way as if they both were in space stations.
Their conversation got huge attention all over the internet and went viral on Reddit. It was a classic example of gaining instant popularity while doing your routine job. Such out of box thinking is what is needed.
- Inbound Traffic is Important
Social media is one of fantastic platforms using which you can direct traffic to your webpage. You should always aim to give value to your followers by using tactics mentioned above.
You may provide them with relevant links to various related articles and profiles. You should use call-to-action tactics while ending your message to attract people visiting your webpage.
Inbound traffic will enhance your scope to ensure your leads, sales and simultaneously raise your SEO rank.
Making use of # (hashtags) to search and to get involved in related topics of your interest is a sure shot way to succeed. You can make use of such hashtags to look for likeminded people and may as well use them to display to people what common interests you have. People use #design, #websites, etc. at the end of their messages for posts associated with their business.
You should be careful of not spamming random words that are least relevant to your profile/business/ideas/interests or you will end up with swarms of people who are just there but not interested in you or your service or your product.
Conclusion
If you are keen to create a tsunami in the social media world, then the tips mentioned above will help you achieve that you aim for. It is web realm with no boundaries if you know where to look and what to look for. Your one right step in the right direction will help in making a long-lasting impression. You need to be pragmatic in your approach for better results.
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