The key to developing impressive brand awareness is the repeated exposure of your brand to your target audience. Your brand awareness efforts help customers know your products and services. Over time, if you can achieve a repeated exposure for your brand towards your target visitors and gain expertise, you will attain their trust and fidelity. Moreover, this usually translates into more sales and other benefits for your business.
Even the brand giants from all over the world like Nike, Coca-Cola, and McDonald’s continue to spend millions of dollars on advertising, sponsorship and promotions. Have you ever thought why? Because they understand the importance of building and maintaining their brand value in the market and the unavoidable benefits that a strong brand awareness brings back.
However, it is quite fortunate that you do not have to lose thousands of dollars like these gigantic companies to increase your brand exposure. Thanks to the Internet and other modern methods of guerrilla marketing. Now you have much other inexpensive, yet effective marketing techniques to increase exposure of your brand.
Discover these five powerful and modern marketing steps to create brand awareness:
#1 Search Ads Increase Brand Awareness
According to a joint study conducted by Google and Levi’s, it has been proven that pay-per-search ads increase the customer’s brand awareness of Levi’s brand by 23%, even though ads are not always clicked on.
Conducting searches on search engines like Google and Bing have become a popular method for users when it comes to buying and searching for information. As such, search ads not only increase traffic to generate sales but also help create brand awareness for your products and services.
The advantage of using search ads is that you have complete control over your budget and your advertising messages. In addition to that, you can immediately control your ads’ responses with analytics tools like Google Analytics.
#2 Increase brand awareness and sales with free social networking tools
Of all the tools available, social networks have the greatest potential to help you promote your business and increase your brand exposure. Best of all, most of these powerful social networking tools are free, which gives you the same opportunities as the big multinationals to promote your brand.
The great thing about using social networking tools is that it can reach and attract millions of people and many of them possibly become potential customers and business opportunities. Take a look at these statistics:
#1 Facebook has more than 500 million users.
#2 There are over 200 million accounts on Twitter.
#3 LinkedIn has about 100 million users.
It is a good amount of users to include in your market, right? Of course, you will not be able to reach all of them, but it is easy to see the opportunity that social networking tools offer you.
According to Michael Stelzner’s Social Media Marketing Report on Social Media 2011, small and medium-sized companies that used social media marketing strategies got great benefits from brand exposure, traffic and sales.
Also, most marketers noted that the main benefit of using social networking is highly increased brand awareness.
If you are new to the world of social networking, I would recommend that you create a profile on Facebook and Twitter for your company. Once you have created your Twitter and Facebook profile, the key is to listen to conversations around issues that are related to your industry and let your products or services, interact with your customers and prospects, and continually provide them with useful and beneficial information that resolves their problems and respond to their needs.
#3 Attract people to your website with a content-rich blog
Blogging used to be a buzzword. Nowadays, it has become the most powerful marketing tool to make your brand known.
Blogging is a powerful platform that helps you establish yourself as an expert in your field. You can write on your blog about issues and topics related to the industry. You can share useful and educational content with your target audience.
If you continually add high quality and useful content to your blog, you will reap numerous benefits. First of all, blogs are an essential part of the search engine optimisation strategy (SEO). As you know, Google rewards sites with higher search rankings, if it sees you adding new and fresh content regularly.
Also, it can attract the attention of target visitors seeking information related to your products or services.
Once they reach your page, they may comment on your blog posts, which is an excellent opportunity to attract potential customers.
Here are some tips on how to manage your blog:
- #1 Write in a nice and authentic content. In other words, do not be boring!
- #2 Provide helpful content that informs, instructs, and inspires your audience. Tips, “Top 10” lists, news, interviews with experts, these are examples of good content.
- #3 Be as active as possible. It is recommended that you write an entry every week.
- #4 Include beautiful and relevant pictures in your articles to make them more attractive and comfortable for the reader.
- #5 Include some features like sharing on Twitter, Facebook and other social networks.
If you are still looking for a platform for your blog, WordPress and Blogger are two of the most popular. Also, they are free!
#4 How an Attractive Press Release Can Quickly Increase Your Brand Profile
If you want to increase your brand’s profile quickly, write an attractive press release that is newsworthy.
A press release can benefit virtually any business, regardless of its size. Although commonly used to advertise new products or new services, it can also be used to advertise any information or event related to your business or products/services.
To be effective, your story must contain newsworthy information, written in a journalistic style and following a standard journalistic format.
You can use online press services like PRWeb.com and BusinessWire.com, or you can also send your story to newspapers, magazines and TV shows.
The advantage of using an online press service is that they can send your story to major news sites like Google News, Yahoo! News and many other blogs and media.
If your story is attractive and interesting, you could quickly generate much advertising for your business and help massively generate traffic to your website.
#5 Use online videos so your brand will leave a mark on your visitors
With the popularity of online video sites like Youtube, online video should be an essential component of your marketing strategy to create exposure to your brand and your company.
With online videos, it provides your audience with an alternative and fun way to consume their content as many people prefer to watch videos to read.
In addition, the videos allow you to show your personality, which facilitates you to create a deeper connection with your target audience.
The videos were particularly effective for product demonstrations, offering tips, tutorials and providing training to the user. The more creative you will be, the more effective and popular your videos will be.
An example of a company that benefits greatly from online video is Blendtec, the manufacturer of blenders.
Their clever series of Youtube videos “Will It Blend?” catapulted their brand to fame overnight and increased sales of this company to date unknown.
These entertaining videos offered all kinds of objects like golf balls, toys, balls, Rubik’s cubes, iPods and more, fighting with the mixer.
To help people discover their videos, you could post them on your website or blog, as well as on dedicated sites like Youtube, Vimeo and Viddler. If your videos appeal to your target audience as well as members of media and blogging communities, your brand could quickly gain recognition and exposure.
You also do not need to use expensive equipment to create a video. With your mobile phone camera and a free video editing software such as Windows Movie Maker or Mac iMovie, you can create engaging videos. Just make sure it is brief (2 – 4 minutes) and let your brand be well-formed.
While there are many other cheap and free methods of promoting your business and increasing the visibility of your company, the methods mentioned above are the most powerful. Increase customer loyalty and dominate the market with these methods. So, get down to work and start promoting your brand!
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